Ootd is a British fashion company that specialises in the manufacture of high street brands such as ASOS, Calvin Klein, and D&G. An outfit for the day is generally where fashion bloggers showcase what clothes they currently wear on a given day or time. These can be found on various social networking sites, including Instagram, Twitter, and Pinterest, and various videos on YouTube, such as those by British vogue editor-in-chief Alice Gregory. Their clothing has also been featured in various national newspapers and magazines including the Daily Mail and the Times. The brand was founded by Simon Cowell, who was then in the professional photography business, and later ventured into fashion when he left the company he worked for.
One of their most popular items of apparel is an Ootd London t-shirt, which can typically be purchased for prices around the same as one hundred pounds. Although the designs are typical of the British capital, there are also ones available for other parts of the world, which will likely include cities such as Tokyo and Barcelona. If you do purchase an Ootd London t-shirt, you can use the hash tag #oho to help you get your outfit noticed. This is because London is the capital of many of Europe’s most prominent and cosmopolitan cities, and a city known for its fashion trends and styles.
This is how the company defines its brand name: “our mission is to bring to light all things that are unique and extraordinary – this means that we take our inspiration from the common definition of luxury, yet present it in a simple, accessible, fashionable and stylish manner that our typical users will identify with”. It should be obvious that Ootd London fashion bloggers have done a great job in defining what it means to be “style conscious” as well. They have created and built an image that many people will identify with, whether they are urban fashion fans or not. The brand and its offerings will most definitely become mainstream in years to come.